Why Melbourne streetwear is like no other.
If you’ve strolled the streets of Melbourne covering Brunswick to Degraves and every pocket in between, you would have gauged fairly quickly that Melbourne is a) a coffee capital and b) a haven for streetwear stores.
Melbourne streetwear and street style in general is somewhat iconic - with effortlessly cool looks of passers by captured on Bourke Street, or inner city skaters spending hours at Melbourne Museum head-to-toe in streetwear classics. If you’ve ever glanced at a fashion blog acknowledging the street style of people across Melbourne, you’ll have noticed the differing styles and evident uniqueness of the community.
If you’ve known HoMie for a second or since day dot, you’ll know we pride ourselves on offering high quality and comfortable streetwear, but that it’s also streetwear with meaning.
HoMie has been a Melbourne streetwear brand since 2015, known (and loved) for our cotton hoodies, monogrammed tees and much-loved dad caps. If you’ve strolled down Brunswick Street to stock up on favourites, you can’t miss the arch windows and bright vibes coming from 296 Brunswick St, Fitzroy, a.k.a HoMie Street Store.
In terms of streetwear itself - the term ‘streetwear’ is often synonymous with oversized, structured looks layered with varying shades and pops of nostalgia. The style has evolved over the years, and so has Melbourne streetwear as a whole - we’ve seen loungewear take on a whole new meaning during COVID, and we’ve become accustomed to hoodies coupled with blazers and all sorts of epic combinations.
We can’t help but feel like in 2022, Melburnians are willing to take more risks than ever before - people watching at Fashion Week and Fashion Festivals has never been more engaging.
We’ve loved being a part of the change and evolution of Melbourne streetwear (both in styles and positive community impact) - so we thought we’d take this opportunity to show you our all-time favourite classics that will take you through every season of street fashion.
We’ve long been chunky knit beanie lovers, and you can shop ours here but this year we introduced a polar fleece zip up, and it’s been a HoMie fave! Perfect for chilly spring evenings and made to last.
It goes without saying, but a boxy tee is a streetwear essential. A long time fave of ours (and our community) is the Be Kind tee from our Worldwide Kindness Club collection. Shop it here.
Melburnians will know what we mean when we say - hoodies are an absolute essential. If there’s one thing you need to get you through the depths of winter and the colder spring mornings of Melbourne’s weather, it’s a hoodie (preferably HoMie).
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We’ve given you a rundown of our classics - now it’s on you to select your fave pieces and meet your match! Reminder: every item you purchase from HoMie goes towards achieving our mission - to support young people affected by homelessness or hardship to equip them with the skills, confidence and experiences to be work-ready and better prepared for their future. Find out more about our story and our programs here.