This year we’re celebrating our 4th Birthday and taking a moment to reflect on the last 4 years and the HoMie story.
HoMie started out of curiosity, between 3 friends eager to break down the stigma associated with homelessness and those experiencing it rough on the streets.
Starting as just a Facebook page - Homelessness of Melbourne aimed to draw awareness to the faces and stories of everyday people affected by homelessness and allow people to share their own narrative in a dignified way, ultimately destigmatising and humanising the issue.
The following year, this idea grew into HoMie - Homelessness Of Melbourne Incorporated Enterprise and a retail pop-up at Melbourne Central was born, with a singular monogram tee and a few other brands hanging on racks.
After a short while at the pop-up, HoMie moved into the now flagship store at 296 Brunswick St, Fitzroy.
The flagship store now acts as a base for our two social impact programs - our VIP Shopping Days and a training location for our HoMie Pathway Alliance Program, as well as where we showcase our latest collections across all seasons. From one monogram tee to multiple collections and two solid social impact programs - it’s fair to say the HoMie team is stoked to see how the brand has evolved over the years in making and creating impact in our community.
Our programs and overall brand has developed over 4 years to reflect our learnings along the way, of which there have been many, to help us grow and become the social enterprise we are today.
We are an organisation that supports young people affected by homelessness or hardship to equip them with skills, confidence and experiences to be more work-ready and better prepared for their future. We are gender neutral, we are socially conscious and we are a community.
We value inclusivity, connection, respect, and transparency - just to name a few. We wear these values on our sleeves. What do you value?